Jaja is a Wiradjuri woman and multidisciplinary manager with an aptitude for innovation. Before joining indigiTUBE, Jaja was the Label Manager for CAAMA Music. She managed the recording of artists and the national marketing campaigns for the album releases, engaging in strong industry relationships. Jaja won the National Indigenous Music Award (NIMA) for designing the Album Cover Art of the Year for CAAMA’s premier artist Gawurra.
Jaja's extensive experience spans event, project and arts management within the music, festival and arts sectors. Jaja previously worked at Papunya Tjupi Art Centre, Saltwater Freshwater Festival and Sydney’s renowned advertising agencyy M&C Saatchi.